$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Triclosan-Free, Paraben-Free, Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427929
UPC: 609332851719
Item Number (DPCI): 052-16-8966
Origin: Imported
Ingredients:
water (aqua), styrene /acrylates copolymer, propylene glycol, synthetic beeswax, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethyl propanol, ethylhexyl glycerin, polyquaternium- 10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-}: iron oxides (q 77499, q 77492, c 77491), titanium dioxide (q 77891), black 2 (ci 77266) (nano)' '
Allergens & Warnings:
NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY, HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT.Shipping details
Estimated ship dimensions: 5.79 inches length x 1.69 inches width x 0.95 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 2905 reviews
easy to apply: 4.3 out of 5
easy to remove: 4.29 out of 5
long lasting: 4.5 out of 5
quality: 4 out of 5
value: 4.4 out of 5
66% would recommend
12 recommendations
YES and yes
5 out of 5 stars
Thumbs up graphic, would recommend
Jas - 10 days ago, Verified purchaser
genuinely one of the best mascaras I have ever used. there is a lot of product on the brush so I have to wipe it off each time, but other than that I love it. It makes my lashes look so long and full AND keeps a pretty decent curl. I do two coats and I love how it looks. I do go in with a eyelash separater sometimes because the ends of my eyelashes stick together with it, but it’s easily fixed.- 10/10 would recommend!!
Nice brown mascara!
5 out of 5 stars
cynthias286_6689 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara was pretty solid overall — I didn’t have any complaints while using it. The dark brown color is what really stood out to me. I usually reach for black, but I found this softer shade surprisingly flattering. It’s a nice option for casual days when I still want definition without the drama of jet black lashes. It curls and volumizes decently, and I like how it gives a more natural but still polished look.
intense
5 out of 5 stars
soysawyer_3547 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i wear fake lashes on top so i can only use this on my bottom lashes. that being said it is DRAMATICCC. the lift it gives as well as the length is crazy. if i didn’t use fake lashes i’d use this all day
Beautifully curled
4 out of 5 stars
marahg6_5559 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this mascara! No clumps, perfectly applied to my lashes, and didn’t flake off throughout the day. It curled my eyelashes beautifully without having to use an eye lash curler. I was able to remove it easily with a makeup remover wash cloth without additional product. I didn’t have any sensitivity to the product ingredients.
looks amazing
5 out of 5 stars
kennaberealforasec_5905 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i love this mascara, i use it everyday. it lengthens my lashes a good amount and keeps the curl of my lash. it stays on my lashes but washes off very easily since it is a tubing mascara.
Significant lengthening
5 out of 5 stars
kimr110e_3386 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the color, nice application and even though it’s brown it’s still dark enough to make the eyes pop. It makes a big difference in my lashes, and I found that it is easy to take off with my cleansing balm!
not the best
1 out of 5 stars
hgarrison26_2382 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These pictures are from videos so i’m sorry. This mascara was so wet and felt gluey on my lashes. It took so long to dry and didn’t really do much for my eyes. I personally am not a fan.
New Mascara ☺️
4 out of 5 stars
anastasiial9_9450 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara does a really good job at lifting and curling my lashes without clumping. It applies easily and makes my lashes look more defined. The curl lasts most of the day, though I wish it gave a little extra volume. It’s also easy to remove at the end of the day, which I appreciate.
Amazing mascara
5 out of 5 stars
rayhanaq12_2183 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this mascara! It has a curved wand and is amazing for lifting lashes while applying. Fluffy bristles as well for amazing volume. Easy to wash off because it’s not waterproof!
Elf
5 out of 5 stars
yoah15_3277 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] elf is a brand with very good ingredients in all its products. I really liked the applicator, the brush has a good shape to comb and curl the lashes. lasts all afternoon for me the volume I bring to my eyelashes.
Nice color
4 out of 5 stars
alyssar36_3724 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like the brown mascara for a nice subtle way to increase the pop of my eyelashes. It gives my face a softness that I love without being to bold. It goes on really easily and doesn’t clump but I don’t notice much of a difference with how it holds a curl. It’s easy to remove but does last all day!
Very light weight
4 out of 5 stars
thecourtneybaker_761 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara is so light which I love as someone who doesn’t wear mascara often. It also didn’t clump on me which is always a plus. I do feel like it is as coming off every time I touched my eyes though which is why I only gave it 4 stars.
Super lifting
5 out of 5 stars
briannas368_6135 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara is amazing. It feels light and goes on super smooth. I love the lift that I get without needing to use my lash curler! It does a great job at lasting all night long.
Ok mascara
4 out of 5 stars
heykylie_8599 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the shape of this wand because it hugs the lashes and grab everyone to give the most volume. The formula is a little clumpy but nothing a lash separator can’t fix. My lashes fall a bit throughout the day and the mascara flakes a little. Wont be my go to but will use for quick makeup days.
Amazing
4 out of 5 stars
germery_5321 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was a really good product my lashes stayed in placed perfectly and gave me great volume and curled them to perfection, I would def recommend
Perfect budget-friendly mascara that curls, lifts,
5 out of 5 stars
soltanas_9582 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was so impressed with the e.l.f. Incredi-curl Mascara! The brush design made application super easy, and it really lifted and curled my lashes without clumping. I loved how it added noticeable volume while still keeping my lashes lightweight and natural-looking. The curl lasted all day without smudging or flaking, and it was easy to remove at night with a gentle makeup remover. The formula feels comfortable, and I appreciate that e.l.f. focuses on good quality ingredients at an affordable price. Overall, this mascara gives a beautiful, eye-opening look and has quickly become one of my go-to products.
E.L.F COSMETICS INCREDI-CURL MASCARA IS AMAZING!!!
5 out of 5 stars
ashleyc1277_7295 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] e.l.f. Cosmetics Incredi-curl Mascara is an amazing no mascara! this mascara gives incredible curl and volume to your lashes making them look perfect all day long. this mascara is in the color deep brown and is a nice natural look for anybody with brown hair. The mascara is very easy to apply and you don’t even have to curl your lashes ahead of time as the mascara helps to curl them naturally. it was also very long lasting and stayed on all throughout the day and night. when it was time to remove the mascara, all I had to do was use some make up remover and rub it off and it came off quick and easily. I would definitely recommend this mascara as it has made a great difference In the way my eyelashes are looking and it is very long lasting and good quality. It is also cruelty, free and vegan which is a big plus! 10/10 mascara!
New Favorite Mascara
5 out of 5 stars
toriturosky_2415 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] You can’t go wrong with e.l.f. products! This mascara improved my lashes by adding both length and volume with minimal flaking. The brown color was perfect with my blue eyes. Love that this product is 100% vegan and cruelty free!
Great Budget Buy
4 out of 5 stars
allyson08_9300 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really liked this mascara. It’s super affordable and it has a great brush/applicator to really coat all of your lashes. I love that they released a brown mascara as well as black for their new products. It really boosted my lashes and made them look super long and curled. I will be purchasing this in black as well.
So good!
5 out of 5 stars
laurenv54_2969 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Easily one of the best drugstore mascaras I've ever used. Curls your lashes without needing to curl them before. Adds volume, doesn't flake, stays on awhile! I love it!
