$24.99 when purchased online
Target Online store #3991
About this item
Fit & style
- 16” Backpack, detachable 7.5" x 9.5" lunch tote, 3.75" x 7.75"l, headphones, water bottle
- Backpack features a large interior compartment with
- Separate printed laptop sleeve
- Additional front storage pocket on backpack with 2 side pockets
- Highly visible reflective trim on backpack straps and side pockets for safety
- Lunch tote is insulated
- Headphones and Waterbottle
A bold, playful, and all-in-one carry-all backpack set that brings the world of Hello Kitty wherever you go.
Step into a day full of color, charm, and character with this vibrant Hello Kitty 4-piece backpack set, designed to turn heads and spark joy at every age. With eye-catching primary hues, nostalgic-meets-modern graphics, and four coordinated pieces that are as functional as they are fabulous, this set is your go-to for school, work, travel, or simply expressing your love for one of the world’s most iconic characters. Whether you’re a little learner, a stylish tween, or a lifelong fan, this collection brings organization, comfort, and kawaii flair together in one must-have package.
THE FULL SET INCLUDES: Backpack, lunch, water bottle & heapdhones
It’s not just a backpack set — it’s your daily dose of joy, confidence, and Hello Kitty magic in every step you take.
Step into a day full of color, charm, and character with this vibrant Hello Kitty 4-piece backpack set, designed to turn heads and spark joy at every age. With eye-catching primary hues, nostalgic-meets-modern graphics, and four coordinated pieces that are as functional as they are fabulous, this set is your go-to for school, work, travel, or simply expressing your love for one of the world’s most iconic characters. Whether you’re a little learner, a stylish tween, or a lifelong fan, this collection brings organization, comfort, and kawaii flair together in one must-have package.
THE FULL SET INCLUDES: Backpack, lunch, water bottle & heapdhones
It’s not just a backpack set — it’s your daily dose of joy, confidence, and Hello Kitty magic in every step you take.
Dimensions (Overall): 16 Inches (H) x 12 Inches (W) x 5 Inches (D)
Suggested Age: 3 Years and Up
Shell Material: Polyester
Bag Structure: Softside
Interior Features: Laptop Pocket
Exterior Features: Reflective Tape, 2-Bottle Holders, Adjustable Strap, Front Accessory Pocket
Main Compartment Closure: Zip Closure
Fabric Name: Woven
Capacity (Volume): 15 Liter
Includes: Keychain, Detachable Lunch Kit, Headphones, Water Bottle
Used For: Travel, School
Fits Laptop: Up to 15 Inches
Battery: No Battery Used
Care & Cleaning: Care Instructions Not Provided, Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92989349
UPC: 198849010790
Item Number (DPCI): 069-03-7794
Origin: Imported
Shipping details
Estimated ship dimensions: 4.61 inches length x 15.16 inches width x 16.58 inches height
Estimated ship weight: 1.56 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it a licensed backpack
submitted by Cindy - 2 months ago
A: Yes, this is a Hello Kitty licensed backpack
submitted byMonique - 2 months agoBrand expert
Q: Is this backpack waterproof?
submitted by Jean - 4 months ago
A: Hello, this backpack is not waterproof
submitted byMonique - 4 months agoBrand expert
Frequently bought together
Guests also viewed
Related Categories
3.3 out of 5 stars with 101 reviews
quality: 2.21 out of 5
value: 2.68 out of 5
48% would recommend
47 recommendations
The strap broke why?
1 out of 5 stars
Rhesa - 8 days ago, Verified purchaser
My Daughter and I were so excited about this find only to start seeing the lunch bag detached from the bag (fraying)It’s so cute thought I’m more disappointed than anything because we all love hello kitty.
Cute 😺, weak 🎒
2 out of 5 stars
Thumbs down graphic, would not recommend
LilC - 16 days ago, Verified purchaser
Gave it 2 stars because it's CUTE! However, this is the 3rd bag we are on since Aug 20, 2025. The strap keeps fraying and it wouldn't literally be holding on by a string. We will see how the 3rd bag holds up🤞🏾.
Hello Kitty backpack sets
2 out of 5 stars
Thumbs down graphic, would not recommend
Susie - 20 days ago, Verified purchaser
First, I love this Hello Kitty design with sets, bought it and didn’t expect it to break before 1 month of use. The headset broke, and the sewing came apart. It’s very low quality.
Elementary not Highschool
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed Mom - 21 days ago, Verified purchaser
Broke after one month. The strap ripped. There was maybe two textbooks in it.
Poor Quality – Bag Fell Apart After Two Weeks
2 out of 5 stars
Thumbs down graphic, would not recommend
Sonia - 22 days ago, Verified purchaser
I thought this Hello Kitty school bag was super cute at first, and my daughter absolutely loved it but I am really disappointed with the quality. It started falling apart after just two weeks of light use. Definitely not worth the money.
Fell apart in a month
1 out of 5 stars
Thumbs down graphic, would not recommend
MLS - 26 days ago, Verified purchaser
it's cute but fell apart within the 1st month of school. Very disappointing.
hello kitty bookbag
3 out of 5 stars
Thumbs up graphic, would recommend
angie - 27 days ago, Verified purchaser
missing the headphones it came with? breaks easily this my 2nd one hopefully this one lasts
Broke first day
1 out of 5 stars
Thumbs down graphic, would not recommend
Rebecca - 28 days ago, Verified purchaser
Joining the chorus of broken backpacks! First day of school and the strap completely frayed and ripped. Would not recommend buying.
Broken
2 out of 5 stars
N - 29 days ago, Verified purchaser
Very cute but the lunch box broke off the latches in the front of the bag. Not even a week of using it.
VERY LOW QUALITY!
1 out of 5 stars
Thumbs down graphic, would not recommend
Reviewer - 29 days ago, Verified purchaser
All around horrible quality, check your bags carefully! Mine had multiple torn straps which seem very poorly sewn, and there is color transfer on the inside of the bag, which means the color will probably transfer on to whatever touches it.
Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Keanna - 1 month ago, Verified purchaser
Night before the first day of school and I noticed the strap is ripped smh. My daughter is so disappointed
Nice purchase
5 out of 5 stars
Thumbs up graphic, would recommend
Lil lady 2 - 1 month ago, Verified purchaser
The bag is so cute, it has a headset and lunch bag, which is so important for my daughter. The bag look exactly like the picture.
Not worth it
1 out of 5 stars
Thumbs down graphic, would not recommend
Danielle - 1 month ago, Verified purchaser
First week of school and backpack is done. The strap frayed and ended up coming apart. I would highly recommend to not buy this backpack.
Poorly made
1 out of 5 stars
Thumbs down graphic, would not recommend
Kandise - 1 month ago, Verified purchaser
It’s a cute book bag but it’s not worth the money spent. My daughter has o my been in school for a week and the zipper flaps are starting to run and the backpack handle is tearing away from the backpack. But something else that’s durable! This is not it!
Sucks
1 out of 5 stars
Thumbs down graphic, would not recommend
Your mom - 1 month ago
Very cheap made broke the 1st day lunch box snapped off water bottle holder broke and broke my cup over all very poor
Broken Water Bottle
3 out of 5 stars
Thumbs down graphic, would not recommend
TheQueen101 - 1 month ago, Verified purchaser
When I received my package, I noticed that the water bottle was broken upon arrival
Cheap material
1 out of 5 stars
Thumbs down graphic, would not recommend
Jessica - 1 month ago, Verified purchaser
So cheap!! It fell apart and it’s berly the first week of school
Bad quality
1 out of 5 stars
Thumbs down graphic, would not recommend
VG - 1 month ago, Verified purchaser
The color and design is beautiful, but the quality is horrible. First day of school it ripped. We had to. We had to buy another backpack.
The broken strap
1 out of 5 stars
Marty - 1 month ago, Verified purchaser
This backpack is very cute but it’s not good quality. The strap broke from the seams and it’s only been one week of school. I would advise not to purchase.
garbage bag, not school bag
1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah Banana - 1 month ago, Verified purchaser
Upon purchase - missing keychain, seams tearing on velcro to attach lunchbag, lunchbag dimensions must be listed incorrectly because it does not hold a bentgo box - After first day of school/6 hours of use - water bottle cracked - I anticipate that I will be receiving a message that the headphones don't work, but that's just an educated guess
